This statistic shows retail e-commerce sales as a percent of total retail sales in Canada from 2013 to 2016, and a forecast until 2020. In 2016, e-commerce sales accounted for 6.5 percent of all retail sales in Canada, this figure is expected to reach ten percent in 2020.
E-commerce in Canada
While the percentage of e-commerce sales as a percent of total retail sales in Canada in 2013 does not seem like much, the digital buyer penetration in Canada is strong. In 2013, 63.1 percent of internet users were buying online. This number is expected to increase steadily until 2018. The total amount of Canadian retail sales in 2013 totaled 20.89 billion US dollars, and it too is expected to grow steadily in the coming
years.
Leading retail websites based on visitor reach include Amazon with 74 percent, Canadian Tire with 72 percent, and eBay with 70 percent visitor reach. The products which internet users plan to purchase online according to a 2014 survey include PCs and electronics and personal accessories. Canadians are still not purchasing regularly online. In 2015, only 6 percent of online purchases occurred about once a week, and when it came to purchasing once every 2 to 3 weeks, only 7 percent of Canadians purchased online this frequently.
E-commerce as percentage of total retail sales in Canada from 2013 to 2020
* Forecast. Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets.
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eMarketer. (January 26, 2017). E-commerce as percentage of total retail sales in Canada from 2013 to 2020 [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/379117/e-commerce-share-of-retail-sales-in-canada/
eMarketer. "E-commerce as percentage of total retail sales in Canada from 2013 to 2020." Chart. January 26, 2017. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/379117/e-commerce-share-of-retail-sales-in-canada/
eMarketer. (2017). E-commerce as percentage of total retail sales in Canada from 2013 to 2020. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/379117/e-commerce-share-of-retail-sales-in-canada/
eMarketer. "E-commerce as Percentage of Total Retail Sales in Canada from 2013 to 2020." Statista, Statista Inc., 26 Jan 2017, https://www.statista.com/statistics/379117/e-commerce-share-of-retail-sales-in-canada/
eMarketer, E-commerce as percentage of total retail sales in Canada from 2013 to 2020 Statista, https://www.statista.com/statistics/379117/e-commerce-share-of-retail-sales-in-canada/ (last visited May 25, 2022)