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Attitudes toward retailer email ads in the U.S. 2014, by age

The graph shows the perception of retailer promotional emails among email users in the United States in 2014, by age. The source found, that of those who open and read promotional emails, 79 percent of respondents aged 18 to 34 said they liked when email ads are personalized with their name.

Perception of retailer promotional emails and ads among email users in the United States in 2014, by age

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Release date

January 2015


United States

Survey time period

December 2 to 4, 2014

Number of respondents

2,042 respondents

Age group

18 years and older

Special properties

among email users who opened and read promotional emails; respondents who somewhat or strongly agree

Method of interview

Online survey

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Statistics on "E-mail marketing "

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