Attitudes toward retailer email ads in the U.S. 2014, by age

The graph shows the perception of retailer promotional emails among email users in the United States in 2014, by age. The source found, that of those who open and read promotional emails, 79 percent of respondents aged 18 to 34 said they liked when email ads are personalized with their name.

Perception of retailer promotional emails and ads among email users in the United States in 2014, by age

18 to 34 years35 to 44 years45 to 54 years55 to 64 years64 years and older
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2015


United States

Survey time period

December 2 to 4, 2014

Number of respondents

2,042 respondents

Age group

18 years and older

Special properties

among email users who opened and read promotional emails; respondents who somewhat or strongly agree

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-mail marketing "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.