Key insights
- In-app ad spend worldwide
- 315bn USD
Detailed statistics
In-app advertising spending worldwide 2018-2028
- Share of advertising in mobile market revenue worldwide
- 67%
Detailed statistics
Global app market value 2022, by monetization
- Largest in-app ad market worldwide
- China
Detailed statistics
Largest in-app advertising markets worldwide 2022
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
10
- Premium Statistic Mobile app revenue worldwide 2019-2027, by segment
- Basic Statistic Most downloaded mobile apps worldwide 2022
- Basic Statistic Global app market value 2022, by monetization
- Premium Statistic Global app market revenues 2018-2027, by segment
- Premium Statistic In-app advertising spending worldwide 2018-2028
- Premium Statistic In-app advertising spending worldwide 2023, by industry
- Premium Statistic In-app advertising spending growth worldwide 2019-2028
- Premium Statistic Largest in-app advertising markets worldwide 2022
- Premium Statistic Global in-app ad revenue 2022, by format & OS
- Premium Statistic Global in-app ad impressions 2022, by format & OS
Overview
-
Premium Statistic
Mobile app revenue worldwide 2019-2027, by segment
Mobile app revenue worldwide 2019-2027, by segment
Revenue of mobile apps worldwide 2019-2027, by segment (in million U.S. dollars)
-
Basic Statistic
Most downloaded mobile apps worldwide 2022
Most downloaded mobile apps worldwide 2022
Leading mobile apps worldwide in 2022, by downloads (in millions)
-
Basic Statistic
Global app market value 2022, by monetization
Global app market value 2022, by monetization
Mobile app market value worldwide in 2022, by monetization method
-
Premium Statistic
Global app market revenues 2018-2027, by segment
Global app market revenues 2018-2027, by segment
Mobile apps revenue worldwide from 2018 to 2027, by segment (in billion U.S. dollars)
-
Premium Statistic
In-app advertising spending worldwide 2018-2028
In-app advertising spending worldwide 2018-2028
In-app advertising spending worldwide from 2018 to 2028 (in billion U.S. dollars)
-
Premium Statistic
In-app advertising spending worldwide 2023, by industry
In-app advertising spending worldwide 2023, by industry
In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars)
-
Premium Statistic
In-app advertising spending growth worldwide 2019-2028
In-app advertising spending growth worldwide 2019-2028
Change in in-app advertising spending worldwide from 2019 to 2028
-
Premium Statistic
Largest in-app advertising markets worldwide 2022
Largest in-app advertising markets worldwide 2022
Leading in-app advertising markets worldwide in 2022, by spending (in billion U.S. dollars)
-
Premium Statistic
Global in-app ad revenue 2022, by format & OS
Global in-app ad revenue 2022, by format & OS
Distribution of in-app advertising revenue worldwide in October 2022, by ad format and OS
-
Premium Statistic
Global in-app ad impressions 2022, by format & OS
Global in-app ad impressions 2022, by format & OS
Distribution of in-app advertising impressions worldwide in October 2022, by ad format and OS
Social networks
8
- Premium Statistic Social media ad spending worldwide 2019-2028, by device
- Premium Statistic Social media ad spending worldwide growth 2019-2028, by device
- Basic Statistic Most used social networks 2024, by number of users
- Premium Statistic Monthly time spent on leading social media apps worldwide 2022
- Premium Statistic Digital advertising revenue for major internet companies 2023-2027
- Premium Statistic Growth of social media ad revenue worldwide 2023, by platform
- Premium Statistic Leading social media platforms used by marketers worldwide 2024
- Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
Social networks
-
Premium Statistic
Social media ad spending worldwide 2019-2028, by device
Social media ad spending worldwide 2019-2028, by device
Social media advertising spending worldwide from 2019 to 2028, by device (in billion U.S. dollars)
-
Premium Statistic
Social media ad spending worldwide growth 2019-2028, by device
Social media ad spending worldwide growth 2019-2028, by device
Change in social media advertising spending worldwide from 2019 to 2028, by device
-
Basic Statistic
Most used social networks 2024, by number of users
Most used social networks 2024, by number of users
Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)
-
Premium Statistic
Monthly time spent on leading social media apps worldwide 2022
Monthly time spent on leading social media apps worldwide 2022
Leading social media and communication apps worldwide in 2022, by average monthly user engagement (in hours)
-
Premium Statistic
Digital advertising revenue for major internet companies 2023-2027
Digital advertising revenue for major internet companies 2023-2027
Digital advertising revenues of major internet companies worldwide in 2023 and 2027 (in billion U.S. dollars)
-
Premium Statistic
Growth of social media ad revenue worldwide 2023, by platform
Growth of social media ad revenue worldwide 2023, by platform
Change in advertising revenue of selected social media platforms worldwide in 2023
-
Premium Statistic
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide as of January 2024
-
Premium Statistic
Planned changes in use of selected social media for organic marketing worldwide 2024
Planned changes in use of selected social media for organic marketing worldwide 2024
Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024
In-game
9
- Premium Statistic In-game ad spend worldwide 2021-2030
- Premium Statistic Mobile in-game ad spend worldwide 2021-2030
- Premium Statistic Distribution of in-game advertising revenues worldwide 2023, by region
- Premium Statistic Top in-game advertising markets worldwide 2017-2027, by ad revenues
- Premium Statistic Leading mobile game genres downloads worldwide 2023
- Premium Statistic Most downloaded gaming apps worldwide 2023
- Premium Statistic Leading mobile gaming and apps monetization methods worldwide 2021
- Premium Statistic Optimal video ad length in mobile gaming apps 2021, by genre
- Premium Statistic Number of in-game advertising patents worldwide 2021, by company
In-game
-
Premium Statistic
In-game ad spend worldwide 2021-2030
In-game ad spend worldwide 2021-2030
In-game advertising spending worldwide from 2021 to 2030 (in billion U.S. dollars)
-
Premium Statistic
Mobile in-game ad spend worldwide 2021-2030
Mobile in-game ad spend worldwide 2021-2030
Mobile in-game advertising spending worldwide from 2021 to 2030 (in billion U.S. dollars)
-
Premium Statistic
Distribution of in-game advertising revenues worldwide 2023, by region
Distribution of in-game advertising revenues worldwide 2023, by region
Distribution of in-game advertising revenues worldwide in 2023, by region
-
Premium Statistic
Top in-game advertising markets worldwide 2017-2027, by ad revenues
Top in-game advertising markets worldwide 2017-2027, by ad revenues
Leading in-game advertising markets worldwide from 2017 to 2027, by ad revenues (in million U.S. dollars)
-
Premium Statistic
Leading mobile game genres downloads worldwide 2023
Leading mobile game genres downloads worldwide 2023
Leading mobile gaming genres worldwide in 2023, by downloads (in billions)
-
Premium Statistic
Most downloaded gaming apps worldwide 2023
Most downloaded gaming apps worldwide 2023
Leading mobile gaming apps worldwide in 2023, by downloads (in millions)
-
Premium Statistic
Leading mobile gaming and apps monetization methods worldwide 2021
Leading mobile gaming and apps monetization methods worldwide 2021
Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021
-
Premium Statistic
Optimal video ad length in mobile gaming apps 2021, by genre
Optimal video ad length in mobile gaming apps 2021, by genre
In-app video adverts length generating best install response from mobile gaming users worldwide as of November 2021, by genre (in seconds)
-
Premium Statistic
Number of in-game advertising patents worldwide 2021, by company
Number of in-game advertising patents worldwide 2021, by company
Number of in-game advertising patents held by selected companies worldwide as of 2021
Retail media
7
- Premium Statistic Digital retail media ad spend worldwide 2018-2028
- Premium Statistic Revenue of retail media platforms worldwide 2022-2023
- Premium Statistic Most used shopping apps worldwide 2021, by active users
- Premium Statistic Most downloaded C2C shopping apps worldwide 2024
- Basic Statistic Most downloaded food delivery apps worldwide 2023
- Premium Statistic Number of downloads of selected quick commerce apps 2024
- Premium Statistic Short-term challenges in marketing technology among e-commerce companies 2022
Retail media
-
Premium Statistic
Digital retail media ad spend worldwide 2018-2028
Digital retail media ad spend worldwide 2018-2028
Digital retail media advertising spending worldwide from 2018 to 2028 (in billion U.S. dollars)
-
Premium Statistic
Revenue of retail media platforms worldwide 2022-2023
Revenue of retail media platforms worldwide 2022-2023
Revenue of selected retail media platforms worldwide in 2022 and 2023 (in million U.S. dollars)
-
Premium Statistic
Most used shopping apps worldwide 2021, by active users
Most used shopping apps worldwide 2021, by active users
Leading shopping apps worldwide in 2021, by average number of monthly active users (in millions)
-
Premium Statistic
Most downloaded C2C shopping apps worldwide 2024
Most downloaded C2C shopping apps worldwide 2024
Most downloaded consumer-to-consumer (C2C) shopping apps worldwide in 2024 (in millions)
-
Basic Statistic
Most downloaded food delivery apps worldwide 2023
Most downloaded food delivery apps worldwide 2023
Number of downloads of leading online food delivery and takeout apps worldwide in 2023 (in millions)
-
Premium Statistic
Number of downloads of selected quick commerce apps 2024
Number of downloads of selected quick commerce apps 2024
Number of downloads of selected quick commerce apps worldwide in 2024 (in millions)
-
Premium Statistic
Short-term challenges in marketing technology among e-commerce companies 2022
Short-term challenges in marketing technology among e-commerce companies 2022
Main short-term challenges in marketing technology among worldwide e-commerce companies in 2022, by type of company
Consumer insights
8
- Premium Statistic Most popular in-app advertising types worldwide 2022
- Premium Statistic In-app advertising formats considered the most acceptable worldwide 2021
- Premium Statistic In-app ad formats global consumers are more likely to interact with 2021
- Premium Statistic EMEA users actions prompted by in-app ads Q2 2022, by app category
- Premium Statistic In-app advertising effectiveness worldwide 2023
- Premium Statistic In-app advertising formats considered least acceptable worldwide 2021
- Premium Statistic Frequency of skipping in-app video ads worldwide 2023
- Premium Statistic Top consumer loyalty drives worldwide 2023
Consumer insights
-
Premium Statistic
Most popular in-app advertising types worldwide 2022
Most popular in-app advertising types worldwide 2022
In-app advertising types encountered most often by app users worldwide as of May 2023
-
Premium Statistic
In-app advertising formats considered the most acceptable worldwide 2021
In-app advertising formats considered the most acceptable worldwide 2021
In-app advertising formats considered by consumers worldwide as the most acceptable as of 1st quarter 2021
-
Premium Statistic
In-app ad formats global consumers are more likely to interact with 2021
In-app ad formats global consumers are more likely to interact with 2021
Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021
-
Premium Statistic
EMEA users actions prompted by in-app ads Q2 2022, by app category
EMEA users actions prompted by in-app ads Q2 2022, by app category
Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category
-
Premium Statistic
In-app advertising effectiveness worldwide 2023
In-app advertising effectiveness worldwide 2023
In-app advertising effectiveness worldwide as of May 2023
-
Premium Statistic
In-app advertising formats considered least acceptable worldwide 2021
In-app advertising formats considered least acceptable worldwide 2021
In-app advertising formats considered by consumers worldwide as completely unacceptable of 1st quarter 2021
-
Premium Statistic
Frequency of skipping in-app video ads worldwide 2023
Frequency of skipping in-app video ads worldwide 2023
Frequency of skipping an in-app video ad by app users worldwide as of May 2023
-
Premium Statistic
Top consumer loyalty drives worldwide 2023
Top consumer loyalty drives worldwide 2023
Leading brand loyalty drivers among consumers worldwide in 3rd quarter 2023
Further reports
Get the best reports to understand your industry
Contact
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)