Online ad formats ranked by highest investments in Germany 2016-2021

Published by
Kasia Davies,
Jan 16, 2023
This statistic shows a ranking of the online advertising formats with the highest gross investments in Germany from 2016 to 2021. 211 million euros were invested in ad bundles in 2021, while 925 million euros were spent on Pre-Roll advertising.

Ranking of the online advertising formats with the highest gross investments in Germany from 2016 to 2021* (in million euros)

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Source

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Release date

April 2022

Region

Germany

Survey time period

2016 to 2021

Supplementary notes

Figures were partly taken from previous publications.

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Overview

8

Display advertising

8

Search advertising

7

Audio advertising

5

Social media advertising

5

In-game advertising

5

Consumer attitudes

6

Further related statistics

15

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