Advertising industry employees in Germany 2015, by field of work

This statistic shows the number of employees in the advertising industry in Germany in 2015, by field of work. According to the German Advertising Industry Association (ZAW), there were roughly 14.5 thousand employees working in advertising media distribution in 2015.

Number of employees in the advertising industry in Germany in 2015, by field of work*

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Release date

May 2016



Survey time period


Special properties

including digital economy

Supplementary notes

* Notes on fields of work:
Call center jobs: two employees per workspace on average.
Advertising design: advertising experts in advertising agencies, graphic studios, advertising photographers, advertising movies and signage.
Advertising buyers: advertising experts in departments of suppliers (production, service, trade).
Advertising media distribution: advertising experts at publishing companies, broadcasting media, billboard advertising installation businesses.
Suppliers: jobs dependent on the advertising industry, e.g. in the paper or printing industry.

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Statistics on "Advertising in Germany"

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