Employees in the advertising industry in Germany 1999-2015

This statistic shows the number of employees in the advertising industry in Germany from 1999 to 2015. According to the German Advertising Industry Association (ZAW), more than 352,000 people were employed in the German advertising industry in 2008.

Number of employees in the advertising industry in Germany from 1999 to 2015

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Release date

February 2016



Survey time period

1999 to 2015

Special properties

excl. telemarketing and digital economy

Supplementary notes

The figures for 1999 to 2007 were taken from a government report ( "Kommunikations- und Medienbericht der Bundesregierung").
The figures for 2008 to 2011 were taken from ZAW reports, or the ZAW yearbook 'Werbung in Deutschland'.
Not taken into account: around 200,000 telemarketing jobs in call centres. The ZAW estimates that these are occupied by two employees each.
The figures for 2001 to 2013 do not include digital economy jobs (2011: 364,000; 2012: 390,000; 2013: 395,000).

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