In the second quarter of 2023, 32 percent of desktop internet users and 16 percent of mobile internet users in Brazil used an adblocker. In the United States, the shares stood at 27 percent and 22 percent, respectively. In total, there were 912 million ad block users worldwide at that point in time.
Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device
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Eyeo. (January 2, 2024). Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/422356/mobile-ad-blocking/
Eyeo. "Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device." Chart. January 2, 2024. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/422356/mobile-ad-blocking/
Eyeo. (2024). Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/422356/mobile-ad-blocking/
Eyeo. "Adblocking Penetration Rate in Selected Countries/Territories Worldwide in 2nd Quarter 2023, by Device." Statista, Statista Inc., 2 Jan 2024, https://www.statista.com/statistics/422356/mobile-ad-blocking/
Eyeo, Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device Statista, https://www.statista.com/statistics/422356/mobile-ad-blocking/ (last visited December 05, 2024)
Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device [Graph], Eyeo, January 2, 2024. [Online]. Available: https://www.statista.com/statistics/422356/mobile-ad-blocking/