Mobile ad blocking rates 2016, by country

The graph shows mobile ad blocking rates in select countries worldwide as of third quarter of 2016. During a survey, 32 percent of respondents from China stated that they used an ad blocker on their mobile to prevent websites or apps from displaying ads. In total, 198 million people used adblockign plugins (regardless of the platform used) worldwide as of June 2015.

Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016

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Sources

Release date

December 2016

Region

Worldwide

Survey time period

Q2 and Q3 2016

Age group

16-64 years

Special properties

among internet users

Method of interview

Online survey

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Statistics on "Ad blocking"

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