Number of desktop adblock users worldwide 2013-2023
In the second quarter of 2023, there were 416 million desktop adblock users worldwide. Total (desktop and mobile) number of adblock users stood at 912 million.
Number of desktop adblock users worldwide in selected quarters from 2013 to 2023 (in millions)
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Ad blocking in the United States
Global overview
6
- Premium Statistic Digital advertising spending worldwide 2021-2027
- Premium Statistic Largest digital ad markets worldwide 2020
- Premium Statistic Invalid digital ad traffic share worldwide 2019, by region
- Premium Statistic Adblocking: number of users 2013-2023
- Premium Statistic Number of desktop adblock users worldwide 2013-2023
- Premium Statistic Number of mobile adblock users worldwide 2013-2023
Demographics
5
- Premium Statistic Awareness of ad blocking in the U.S. Q2 2020
- Premium Statistic Ad blocking penetration in the U.S. 2014-2021
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by gender
- Premium Statistic Demand for ad blocking software in North America 2021, by country
Desktop vs. mobile
6
- Premium Statistic Desktop ad block usage in the U.S. 2017-2021
- Premium Statistic Desktop ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking sessions on computers in the U.S. 2020
- Premium Statistic Mobile ad block usage in the U.S. 2017-2021
- Premium Statistic Mobile ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking session on mobile devices in the U.S. 2020
Consumer attitudes
4
- Premium Statistic Internet user attitudes towards online ads in the U.S. Q2 2020
- Premium Statistic Attitudes towards online advertising in the U.S. 2024
- Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
- Premium Statistic Whitelisting websites from ad blocking in the United States 2018-2020
Monetization
6
- Premium Statistic Adblock monetization strategies used by publishers in the U.S. 2022
- Premium Statistic Share of publishers using ad block recovery tech worldwide 2019
- Premium Statistic Willingness to support Better Ads-certified websites in the U.S. 2020
- Basic Statistic Acceptable Ads - key figures 2020
- Premium Statistic eyeo GmbH revenue 2015-2021
- Premium Statistic eyeo GmbH net income 2015-2021
Further related statistics
19
- Share of internet users using adblock software in Poland Q2 2014-Q2 2015
- Ad blocker usage in Germany 2018-2020
- Negative attitudes towards ads on websites in the UK in 2018
- Adblocking: penetration rate 2022, by country
- Negative attitudes towards ads on websites in Germany in 2018
- Ad blocker users in Germany 2020, by age group
- Ad blocker users in Denmark 2018, by gender
- Ad blocker usage in the United Kingdom (UK) 2020, by device
- Ad blocker users in Sweden 2018, by gender
- Demand for ad blocking software worldwide 2021, by region
- Share of people who used ad blockers in the Nordics 2018
- Southeast Asia: digital advertising expenditure growth 2015-2020
- Advertising expenditure in Estonia 2020-H1 2023, by medium
- Southeast Asia: digital advertising expenditure share 2015-2020
- Quarterly change in digital ad requests in the United Kingdom (UK) Q2 2014-Q4 2018
- El Salvador: most advertised apps 2019
- Programmatic advertising tools used by Italian advertisers 2020
- Ecuador: main beauty digital advertisers 2019
- Chile: largest optics digital advertisers 2019
Further Content: You might find this interesting as well
Statistics
- Share of internet users using adblock software in Poland Q2 2014-Q2 2015
- Ad blocker usage in Germany 2018-2020
- Negative attitudes towards ads on websites in the UK in 2018
- Adblocking: penetration rate 2022, by country
- Negative attitudes towards ads on websites in Germany in 2018
- Ad blocker users in Germany 2020, by age group
- Ad blocker users in Denmark 2018, by gender
- Ad blocker usage in the United Kingdom (UK) 2020, by device
- Ad blocker users in Sweden 2018, by gender
- Demand for ad blocking software worldwide 2021, by region
- Share of people who used ad blockers in the Nordics 2018
- Southeast Asia: digital advertising expenditure growth 2015-2020
- Advertising expenditure in Estonia 2020-H1 2023, by medium
- Southeast Asia: digital advertising expenditure share 2015-2020
- Quarterly change in digital ad requests in the United Kingdom (UK) Q2 2014-Q4 2018
- El Salvador: most advertised apps 2019
- Programmatic advertising tools used by Italian advertisers 2020
- Ecuador: main beauty digital advertisers 2019
- Chile: largest optics digital advertisers 2019
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Korea Copyright Commission. (December 1, 2023). Number of desktop adblock users worldwide in selected quarters from 2013 to 2023 (in millions) [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/350726/adblocking-users/
Korea Copyright Commission. "Number of desktop adblock users worldwide in selected quarters from 2013 to 2023 (in millions)." Chart. December 1, 2023. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/350726/adblocking-users/
Korea Copyright Commission. (2023). Number of desktop adblock users worldwide in selected quarters from 2013 to 2023 (in millions). Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/350726/adblocking-users/
Korea Copyright Commission. "Number of Desktop Adblock Users Worldwide in Selected Quarters from 2013 to 2023 (in Millions)." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/statistics/350726/adblocking-users/
Korea Copyright Commission, Number of desktop adblock users worldwide in selected quarters from 2013 to 2023 (in millions) Statista, https://www.statista.com/statistics/350726/adblocking-users/ (last visited October 10, 2024)
Number of desktop adblock users worldwide in selected quarters from 2013 to 2023 (in millions) [Graph], Korea Copyright Commission, December 1, 2023. [Online]. Available: https://www.statista.com/statistics/350726/adblocking-users/