Total (desktop and mobile) number of adblock users stood at 763.5 million at the end of 2019.
In the last quarter of 2021, there were 290 million desktop adblock users worldwide. Number of desktop adblock users worldwide from 2013 to 2021 (in millions)
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Statistics on Ad blocking in the United States
Global overview
6
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Largest digital ad markets worldwide 2020
- Premium Statistic Invalid digital ad traffic share worldwide 2019, by region
- Premium Statistic Adblocking: number of users 2013-2019
- Premium Statistic Number of desktop adblock users worldwide 2013-2021
- Premium Statistic Number of mobile adblocking browser users worldwide 2013-2021
Demographics
5
- Premium Statistic Awareness of ad blocking in the U.S. Q2 2020
- Premium Statistic Ad blocking penetration in the U.S. 2014-2021
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by gender
- Premium Statistic Demand for ad blocking software in North America 2021, by country
Desktop vs. mobile
6
- Premium Statistic Desktop ad block usage in the U.S. 2017-2021
- Premium Statistic Desktop ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking sessions on computers in the U.S. 2020
- Premium Statistic Mobile ad block usage in the U.S. 2017-2021
- Premium Statistic Mobile ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking session on mobile devices in the U.S. 2020
Consumer attitudes
4
- Premium Statistic Internet user attitudes towards online ads in the U.S. Q2 2020
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
- Premium Statistic Whitelisting websites from ad blocking in the United States 2018-2020
Monetization
6
- Premium Statistic Adblock monetization strategies used by publishers in the U.S. 2022
- Premium Statistic Share of publishers using ad block recovery tech worldwide 2019
- Premium Statistic Willingness to support Better Ads-certified websites in the U.S. 2020
- Basic Statistic Acceptable Ads - key figures 2020
- Premium Statistic eyeo GmbH revenue 2015-2020
- Premium Statistic eyeo GmbH net income 2015-2020
Further related statistics
19
- Share of internet users using adblock software in Poland Q2 2014-Q2 2015
- Negative attitudes towards ads on websites in the UK in 2018
- Adblocking: penetration rate 2021, by country
- Negative attitudes towards ads on websites in Germany in 2018
- Ad blocker users in Germany 2020, by age group
- Ad blocker users in Denmark 2018, by gender
- Ad blocker usage in the United Kingdom (UK) 2020, by device
- Ad blocker users in Sweden 2018, by gender
- Demand for ad blocking software worldwide 2021, by region
- Ad blocker usage in Germany 2018-2020
- Southeast Asia: digital advertising expenditure share 2015-2020
- Quarterly change in digital ad requests in the United Kingdom (UK) Q2 2014-Q4 2018
- Share of people who used ad blockers in the Nordics 2018
- Advertising expenditure in Estonia 2012-2024, by medium
- Southeast Asia: digital advertising expenditure growth 2015-2020
- El Salvador: most advertised apps 2019
- Programmatic advertising tools used by Italian advertisers 2020
- Ecuador: main beauty digital advertisers 2019
- Chile: largest optics digital advertisers 2019
Further Content: You might find this interesting as well
Statistics
- Share of internet users using adblock software in Poland Q2 2014-Q2 2015
- Negative attitudes towards ads on websites in the UK in 2018
- Adblocking: penetration rate 2021, by country
- Negative attitudes towards ads on websites in Germany in 2018
- Ad blocker users in Germany 2020, by age group
- Ad blocker users in Denmark 2018, by gender
- Ad blocker usage in the United Kingdom (UK) 2020, by device
- Ad blocker users in Sweden 2018, by gender
- Demand for ad blocking software worldwide 2021, by region
- Ad blocker usage in Germany 2018-2020
- Southeast Asia: digital advertising expenditure share 2015-2020
- Quarterly change in digital ad requests in the United Kingdom (UK) Q2 2014-Q4 2018
- Share of people who used ad blockers in the Nordics 2018
- Advertising expenditure in Estonia 2012-2024, by medium
- Southeast Asia: digital advertising expenditure growth 2015-2020
- El Salvador: most advertised apps 2019
- Programmatic advertising tools used by Italian advertisers 2020
- Ecuador: main beauty digital advertisers 2019
- Chile: largest optics digital advertisers 2019
WNIP. (August 15, 2022). Number of desktop adblock users worldwide from 2013 to 2021 (in millions) [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/350726/adblocking-users/
WNIP. "Number of desktop adblock users worldwide from 2013 to 2021 (in millions)." Chart. August 15, 2022. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/350726/adblocking-users/
WNIP. (2022). Number of desktop adblock users worldwide from 2013 to 2021 (in millions). Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/350726/adblocking-users/
WNIP. "Number of Desktop Adblock Users Worldwide from 2013 to 2021 (in Millions)." Statista, Statista Inc., 15 Aug 2022, https://www.statista.com/statistics/350726/adblocking-users/
WNIP, Number of desktop adblock users worldwide from 2013 to 2021 (in millions) Statista, https://www.statista.com/statistics/350726/adblocking-users/ (last visited May 29, 2023)
Number of desktop adblock users worldwide from 2013 to 2021 (in millions) [Graph], WNIP, August 15, 2022. [Online]. Available: https://www.statista.com/statistics/350726/adblocking-users/