Global: mobile digital advertising spending share

The Statista Digital Market Outlook estimates that in 2020 around 58 percent of advertising spending is spend on digital forms of advertisement. The share of digital ads of overall spending continuously increased since 2017 and is expected to increase to around 68 percent by 2025.

Share of mobile in digital advertising spending worldwide from 2017 to 2025

Characteristic	Share of advertising spending
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Supplementary notes

Data provided by Statista Market Outlooks are estimates

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodologycan be found in the Statista Market Outlook.

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