Canada: consumer electronic research resources 2014

Resources used to research consumer electronic purchases according to digital buyers in Canada in 2014

by Statista Research Department, last edited Oct 1, 2014
Canada: consumer electronic research resources 2014 This statistic shows the reach of resources used to conduct research on consumer electronic purchases in Canada in 2014. Online search was most often used with 39 percent of digital buyers turning to this resource. Friends and family placed were consulted by 31 percent of the time by digital buyers.
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Resources used to research consumer electronic purchases according to digital buyers in Canada in 2014

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Resource reach among digital buyers
Search39%
Friends/family31%
Retailer website (e.g. Best Buy, Future Shop)28%
In-store browsing27%
In-store sales rep25%
Customer reviews and forums24%
Expert reviews online20%
Brand websites (e.g. Sony, Samsung)20%
Tech websites19%
Articles online16%
Resource reach among digital buyers
Search39%
Friends/family31%
Retailer website (e.g. Best Buy, Future Shop)28%
In-store browsing27%
In-store sales rep25%
Customer reviews and forums24%
Expert reviews online20%
Brand websites (e.g. Sony, Samsung)20%
Tech websites19%
Articles online16%
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by Statista Research Department, last edited Oct 1, 2014
This statistic shows the reach of resources used to conduct research on consumer electronic purchases in Canada in 2014. Online search was most often used with 39 percent of digital buyers turning to this resource. Friends and family placed were consulted by 31 percent of the time by digital buyers.
Show more
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