Canada: digital video budget to be allocated towards programmatic buying 2014

This statistic shows the responses to a survey about understanding trends and insights in advertising taken among advertising executives in Canada from 2013 to 2014. In 2014, 35.8 percent of advertising executives stated that they expect around half of their digital video budgets to be allocated towards programmatic buying.

Share of digital video budget to be allocated towards programmatic buying in Canada from 2013 to 2014

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Sources

Release date

June 2015

Region

Canada

Survey time period

February 2, 2015 to March 13, 2015

Number of respondents

130 respondents

Special properties

Canadian advertising executives

Supplementary notes

Question: What percent of your overall digital video budget do you expect to be programmatic in the next 12 months?

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Statistics on "Digital entertainment and media in Canada"

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