This statistic shows the responses to a survey about understanding trends and insights in advertising taken among advertising executives in Canada from 2013 to 2014. In 2014, 35.8 percent of advertising executives stated that they expect around half of their digital video budgets to be allocated towards programmatic buying.
Share of digital video budget to be allocated towards programmatic buying in Canada from 2013 to 2014
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BrightRoll. (June 3, 2015). Share of digital video budget to be allocated towards programmatic buying in Canada from 2013 to 2014 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/436132/digital-video-budget-allocation-programmatic-buying-canada/
BrightRoll. "Share of digital video budget to be allocated towards programmatic buying in Canada from 2013 to 2014." Chart. June 3, 2015. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/436132/digital-video-budget-allocation-programmatic-buying-canada/
BrightRoll. (2015). Share of digital video budget to be allocated towards programmatic buying in Canada from 2013 to 2014. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/436132/digital-video-budget-allocation-programmatic-buying-canada/
BrightRoll. "Share of Digital Video Budget to Be Allocated towards Programmatic Buying in Canada from 2013 to 2014." Statista, Statista Inc., 3 Jun 2015, https://www.statista.com/statistics/436132/digital-video-budget-allocation-programmatic-buying-canada/
BrightRoll, Share of digital video budget to be allocated towards programmatic buying in Canada from 2013 to 2014 Statista, https://www.statista.com/statistics/436132/digital-video-budget-allocation-programmatic-buying-canada/ (last visited September 20, 2024)
Share of digital video budget to be allocated towards programmatic buying in Canada from 2013 to 2014 [Graph], BrightRoll, June 3, 2015. [Online]. Available: https://www.statista.com/statistics/436132/digital-video-budget-allocation-programmatic-buying-canada/