Mobile app install advertising expenditure in the United States from 2014 to 2016 (in billion U.S. dollars)

U.S. mobile app install advertising spending 2014-2016 This statistic presents the mobile app install advertising expenditure in the United States from 2013 to 2016. In 2016, experts project paid app install campaigns to generate revenues of 5.7 billion U.S. dollars.
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Ad spending in billion U.S. dollars
20141.58
20153.36
20165.7
Ad spending in billion U.S. dollars
20141.58
20153.36
20165.7
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Description Source More information
This statistic presents the mobile app install advertising expenditure in the United States from 2013 to 2016. In 2016, experts project paid app install campaigns to generate revenues of 5.7 billion U.S. dollars.
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Release date
October 2016
Region
United States
Survey time period
2014 to 2016
Supplementary notes
*Forecast
Includes advertising that appears on mobile phones and tablets, and includes all the various formats of advertising on those platforms, exclude app re-engagement ads

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