Smart home adoption: impact of privacy implications in North America 2018

Published by
Bergur Thormundsson,
Jun 14, 2022
Most North American consumers said that privacy concerns determined their adoption of smart home technologies, according to a 2018 survey. And more than half of these consumers had little faith in technology companies' promise to keep their personal data safe.

Impact of privacy concerns on consumers' adoption of smart home technologies in North America as of 2018

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Release date

March 2019

Region

North America

Survey time period

2018

Number of respondents

2,127 respondents

Supplementary notes

*Forecast

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Overview

5

Segments

5

Penetration

4

Special focus: Smart speakers

6

Consumption

5

Special focus: Brand awareness

6

Further related statistics

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