Online commerce: likelihood of switching retailer in the UK 2015, by age group

This statistic displays the likelihood of a switch of retailer due to past negative experiences during peak times such as Black Friday or Cyber Monday when next shopping for products online in the United Kingdom (UK) as of April 2015, by age group. According to the survey, 16 percent of respondents aged between 18 and 24 years were very likely to switch to an alternative retailer.

How likely, would you be to switch to an alternative retailer when next shopping for products online?

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Release date

January 2014


United Kingdom

Survey time period

April 2015

Number of respondents

2,093 respondents

Age group

16-64 years

Supplementary notes

Original question: "What was the problem/issue you experienced?"

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