Try our corporate solution for free!
(212) 419-8286

Online social network activities in the Netherlands 2019, by age group

What are the top reasons for Dutch consumers to use social media? In 2019, most individuals said they participated in a social network to exchange text messages. Using professional networks such as LinkedIn was less common: 40.9 percent of 45-to 55-year-olds said they participated in such a platform. In 2019, approximately 4.6 million people in the Netherlands used LinkedIn.

What are the Netherlands’ most popular social media platforms?

In 2018, 40 percent of Millennials (defined as the age group from 22 to 36 years) in the Netherlands said they used LinkedIn. WhatsApp, however, was the most popular platform, as 90 percent actively used this platform. The IM app topped a popularity list that also consisted of Facebook, Instagram and Snapchat.

What about Instagram?

Most users of the photo-sharing app were between 25 and 34 years old. Overall, Dutch women tended to use Instagram more than men. The most popular Instagram influencers who come from the Netherlands tend to have a background in either music or beauty.

Which online social network activities have you engaged in over the past 3 months?*

You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

October 2019



Survey time period


Number of respondents

4,500 respondents

Age group

12 years and older

Special properties

individuals who are part of a private household

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* Original survey question: "Did you use the internet in the past three months for one of the following activities: To send or receive e-mails; To make phone calls via the internet; To chat; To read or keep up with blogs; To Exchange text messages; To participate in a social network like Facebook or Twitter; To participate in a professional network like LinkedIn."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Social media in the Netherlands"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.