Online social network activities in the Netherlands 2018, by age group

Which online social network activities have you engaged in over the past 3 months?*

by Raynor de Best, last edited Aug 9, 2019
Online social network activities in the Netherlands 2018, by age group What are the top reasons for Dutch consumers to use social media? In 2018, most individuals said they participated in a social network to exchange text messages. Using professional networks such as LinkedIn was less common: 37.5 percent of 45-to 55-year-olds said they participated in such a platform. In 2019, approximately 4.6 million people in the Netherlands used LinkedIn.
What are the Netherlands’ most popular social media platforms?

In 2018, 40 percent of Millennials (defined as the age group from 22 to 36 years) in the Netherlands said they used LinkedIn. WhatsApp, however, was the most popular platform, as 90 percent actively used this platform. The IM app topped a popularity list that also consisted of Facebook, Instagram and Snapchat.

What about Instagram?

Most users of the photo-sharing app were between 25 and 34 years old. Overall, Dutch women tended to use Instagram more than men. The most popular Instagram influencers who come from the Netherlands tend to have a background in either music or beauty.
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Which online social network activities have you engaged in over the past 3 months?*

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Statistics on "Social media in the Netherlands"
  • Most popular social media platforms (how many people)
  • Social media users (age)
The most important statistics
  • Instagram
  • Facebook
  • WhatsApp
  • Twitter
  • Snapchat and TikTok (musical.ly)
  • LinkedIn
  • Pinterest
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