Online social network activities in the Netherlands 2018, by age group

Which online social network activities have you engaged in over the past 3 months?*

by Raynor de Best, last edited Jun 11, 2019
Online social network activities in the Netherlands 2018, by age group What are the top reasons for Dutch consumers to use social media? In 2018, most individuals said they participated in a social network to exchange text messages. Using professional networks such as LinkedIn was less common: 37.5 percent of 45-to 55-year-olds said they participated in such a platform. In 2019, approximately 4.6 million people in the Netherlands used LinkedIn.
What are the Netherlands’ most popular social media platforms?

In 2018, 40 percent of Millennials (defined as the age group from 22 to 36 years) in the Netherlands said they used LinkedIn. WhatsApp, however, was the most popular platform, as 90 percent actively used this platform. The IM app topped a popularity list that also consisted of Facebook, Instagram and Snapchat.

What about Instagram?

Most users of the photo-sharing app were between 25 and 34 years old. Overall, Dutch women tended to use Instagram more than men. The most popular Instagram influencers who come from the Netherlands tend to have a background in either music or beauty.
Show more

Which online social network activities have you engaged in over the past 3 months?*

Loading statistic...
Age in yearsTotalSharing text messagesSocial networkProfessional network
12-1893.3%91.2%82.2%6.8%
18-2596.8%96%90.7%38.1%
25-3597.1%95.3%84.2%51.9%
35-4594.1%92.3%71.2%49.6%
45-5592.2%90.4%64.7%40%
55-6582.8%78.7%50.3%24.9%
65-7565.5%59.6%33.7%9.6%
75+39%32.1%18.8%1%
Age in yearsTotalSharing text messagesSocial networkProfessional network
12-1893.3%91.2%82.2%6.8%
18-2596.8%96%90.7%38.1%
25-3597.1%95.3%84.2%51.9%
35-4594.1%92.3%71.2%49.6%
45-5592.2%90.4%64.7%40%
55-6582.8%78.7%50.3%24.9%
65-7565.5%59.6%33.7%9.6%
75+39%32.1%18.8%1%
Download Settings Share
Download started
Please be patient - this may take a moment
by Raynor de Best, last edited Jun 11, 2019
What are the top reasons for Dutch consumers to use social media? In 2018, most individuals said they participated in a social network to exchange text messages. Using professional networks such as LinkedIn was less common: 37.5 percent of 45-to 55-year-olds said they participated in such a platform. In 2019, approximately 4.6 million people in the Netherlands used LinkedIn.
What are the Netherlands’ most popular social media platforms?

In 2018, 40 percent of Millennials (defined as the age group from 22 to 36 years) in the Netherlands said they used LinkedIn. WhatsApp, however, was the most popular platform, as 90 percent actively used this platform. The IM app topped a popularity list that also consisted of Facebook, Instagram and Snapchat.

What about Instagram?

Most users of the photo-sharing app were between 25 and 34 years old. Overall, Dutch women tended to use Instagram more than men. The most popular Instagram influencers who come from the Netherlands tend to have a background in either music or beauty.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Social media usage in the Netherlands
Social media usage in the Netherlands

All Information
in one Presentation

Social media usage in the Netherlands

Everything On "Social media usage in the Netherlands" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Social media usage in the Netherlands"
  • Leading apps
  • User demographics
The most important statistics
  • User behavior
  • Facebook
  • Youtube
  • Instagram
  • Other social media
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.