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Online orientation channels used to buy clothing in the Netherlands 2018

The statistic displays the results of a survey regarding online orientation channels used to buy clothing in the Netherlands in 2018. The survey results show that as of 2018, consumers surveyed preferred to use store websites to orientate before making clothing purchases. Approximately 25 percent of respondents had visited a shop website before making their last clothing purchase, while roughly five percent of respondents chose to gather ideas and look around on social media before purchasing clothing.

How did you orientate before your last clothing purchase?

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Sources

Release date

September 2018

Region

Netherlands

Survey time period

June, 2018

Number of respondents

1,881 respondents

Special properties

consumers

Supplementary notes

This question was phrased by the source as follows: "Hoe heb jij je georienteerd voor de laatste aankoop?" (English: How did you orientate before your last purchase?)

The source does not provide information regarding multiple answering options.

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Statistics on "Online fashion in the Netherlands"

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