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Web browser market share in the Netherlands in 2018

Market share of web browsers in the Netherlands as of October 2018

by Raynor de Best, last edited Jul 22, 2019
Web browser market share in the Netherlands in 2018 What is the browser usage like in the Netherlands? In 2018, Google Chrome was the most used internet browser in the country with a market share of around 53 percent. This number includes both desktop use as well as mobile browsers. This might explain the market share of Safari, as Apple’s web browser is the default option on the mobile devices of the Cupertino company. iPhones ranked among the most-owned smartphones in the Netherlands in early 2018.
The Netherlands has a high level of internet access

In 2017, 98 percent of Dutch households had access to the Internet against an average of 87 percent within the EU-28. Compared to other European countries, the Netherlands was one of the countries with the highest level of internet access at home. Additionally, nearly all Dutch households have a broadband connection. Smartphones are also very popular in the country: 91 percent of people aged 13 and up owned a smartphone in 2018.

What do consumers use web browsers for?

When asked which online information and entertainment activities Dutch consumers engage in, almost all respondents indicate they look up information or read the news. A notable trait of Dutch online behavior, though, is that consumers seem particularly interested in one specific category of information. As of 2018, 80.3 percent of 25 to 35-year-old Dutch individuals said they used the Internet to look up information on health. This includes looking up information about diseases, self-diagnoses, lifestyle and medication.
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Market share of web browsers in the Netherlands as of October 2018

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by Raynor de Best, last edited Jul 22, 2019
What is the browser usage like in the Netherlands? In 2018, Google Chrome was the most used internet browser in the country with a market share of around 53 percent. This number includes both desktop use as well as mobile browsers. This might explain the market share of Safari, as Apple’s web browser is the default option on the mobile devices of the Cupertino company. iPhones ranked among the most-owned smartphones in the Netherlands in early 2018.
The Netherlands has a high level of internet access

In 2017, 98 percent of Dutch households had access to the Internet against an average of 87 percent within the EU-28. Compared to other European countries, the Netherlands was one of the countries with the highest level of internet access at home. Additionally, nearly all Dutch households have a broadband connection. Smartphones are also very popular in the country: 91 percent of people aged 13 and up owned a smartphone in 2018.

What do consumers use web browsers for?

When asked which online information and entertainment activities Dutch consumers engage in, almost all respondents indicate they look up information or read the news. A notable trait of Dutch online behavior, though, is that consumers seem particularly interested in one specific category of information. As of 2018, 80.3 percent of 25 to 35-year-old Dutch individuals said they used the Internet to look up information on health. This includes looking up information about diseases, self-diagnoses, lifestyle and medication.
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