Location-based targeting usage in mobile ad campaigns worldwide 2015

The statistic shows the ways in which marketing professionals use location-based targeting in mobile ad campaigns worldwide as of May 2015. It was found that 50 percent of agency marketers and 46 percent of brand marketers said they used location-based ad targeting to reach a specific audience.

Ways in which marketing professionals use location-based targeting in mobile ad campaigns worldwide as of May 2015

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Sources

Release date

August 2015

Region

Worldwide

Survey time period

May 2015

Number of respondents

agencies n = 172; brands n = 402

Special properties

among those who use location based targeting in mobile ad campaigns

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