During a survey conducted in the United States in June 2021, nearly 32 percent agreed that they always accepted all cookies, when they opened a website and it asked them about cookies. The rate was highest among respondents aged 25 to 34 and lowest among the age group 45 to 54.
Level of consent to usage of cookies in the United States as of June 2021, by age
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Data usage in marketing and advertising in the U.S.
Overview
6
- Premium Statistic Largest marketing data markets worldwide 2021
- Premium Statistic U.S. marketing data spend 2017-2021
- Premium Statistic Identity solutions spending in the United States 2020-2024
- Premium Statistic Marketing spend on third-party audience data in the U.S. 2017-2021
- Premium Statistic U.S. marketing data activation solutions spend 2020, by function
- Basic Statistic Average cost per data breach in the United States 2006-2022
Marketer perspective
6
- Premium Statistic Leading marketing priorities according to U.S. CMOs 2021
- Premium Statistic Methods used by advertisers to identify & measure audiences in the U.S. 2021
- Premium Statistic Top ways to grow first-party data in the U.S. 2021
- Premium Statistic Popularity of sharing first-party data in the U.S. 2020
- Premium Statistic Data used by marketers when targeting for personalization U.S. 2020
- Premium Statistic Benefits of using location data according to U.S. marketers 2020
Programmatic
7
- Premium Statistic Programmatic ad spending in the U.S. 2017-2026
- Premium Statistic Monthly programmatic ad impressions growth in the U.S. 2021-2022
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
- Premium Statistic Number of B2B programmatic advertisers in the U.S. 2020-2021
- Premium Statistic Top programmatic targeting approaches in the U.S. 2021
- Premium Statistic Top factors for choosing a programmatic vendor in the U.S. 2021
- Premium Statistic Top programmatic success metrics in the U.S. 2021
Cookies
7
- Premium Statistic Reliance on cookies in advertising in the U.S. 2021
- Premium Statistic B2B marketing areas impacted the most by cookie deprecation in the U.S. 2022
- Premium Statistic Net ad spending optimism due to cookie depreciation in the U.S. 2022
- Premium Statistic Audience identification tactics used by U.S. publishers 2021
- Premium Statistic Measures undertaken to counter the impact of cookies deprecation in the U.S. 2020
- Premium Statistic Type of data that would replace third-party cookies in the U.S. 2020
- Premium Statistic Digital ad actions deemed possible in the cookieless era in the U.S. 2020
Customer data platforms (CDPs)
8
- Premium Statistic Number of CDP companies worldwide 2022, by country
- Premium Statistic Number of CDP companies worldwide 2022, by region
- Premium Statistic CDP industry revenue worldwide 2020-2022
- Premium Statistic Most popular marketing clouds in the U.S. 2020
- Premium Statistic CDPs impact on efficiency in the U.S. 2020
- Premium Statistic Ways in which CDPs are used by marketers in the U.S. 2020
- Premium Statistic Data unified with CDPs in the U.S. 2020
- Premium Statistic Benefits of CDPs in the U.S. 2023
Customer perception
7
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Attitudes of U.S. internet users to brands using their data in advertising 2021
- Premium Statistic Level of consent to cookies usage in the U.S. 2021, by age
- Premium Statistic Levels of concern over personal data collection and use in the U.S. 2021
- Premium Statistic Ways to make targeted advertising more acceptable for consumers in the U.S. 2021
- Premium Statistic U.S. online shopper brand trust reasons 2021
- Premium Statistic Top targeted advertising benefits according to consumers in the U.S. 2021
Further related statistics
19
- Companies doing well at personalization offline in the U.S. 2017
- Attitude on the use of personal sources for personalized marketing Japan 2019
- Main obstacles to using personalization among North American marketers 2017
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- E-mail subject personalization influence on open rate America Q1 2015, by industry
- Change in marketing budgets for advanced TV worldwide 2019
- Attitude on the use of one's purchase history for personalized marketing Japan 2019
- Share of marketeers with customer knowledge in the Netherlands 2016, by source
- Attitude towards personalized ads in the U.S. 2022
- Type of personal information shared with companies 2015
- Canada willingnes to share personal data with companies 2015, by type
- Attitude on sharing personal data for personalized marketing Japan 2019
- North American consumer preference of retail personalization form 2017, by age group
- North American consumer preference of retail personalization form 2017, by gender
- Attitude on the use of online activities for personalized marketing Japan 2019
- Packages of Keebler E.L. Fudge Sandwich cookies eaten in the U.S. 2020
- Industry revenue of “cookie and cracker manufacturing“ in New York 2012-2024
- Packages of Keebler Fudge Stripes cookies eaten in the U.S. 2020
- Cakes and biscuits: homemade or shop bought in the United Kingdom (UK) 2015, by age
Further Content: You might find this interesting as well
Statistics
- Companies doing well at personalization offline in the U.S. 2017
- Attitude on the use of personal sources for personalized marketing Japan 2019
- Main obstacles to using personalization among North American marketers 2017
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- E-mail subject personalization influence on open rate America Q1 2015, by industry
- Change in marketing budgets for advanced TV worldwide 2019
- Attitude on the use of one's purchase history for personalized marketing Japan 2019
- Share of marketeers with customer knowledge in the Netherlands 2016, by source
- Attitude towards personalized ads in the U.S. 2022
- Type of personal information shared with companies 2015
- Canada willingnes to share personal data with companies 2015, by type
- Attitude on sharing personal data for personalized marketing Japan 2019
- North American consumer preference of retail personalization form 2017, by age group
- North American consumer preference of retail personalization form 2017, by gender
- Attitude on the use of online activities for personalized marketing Japan 2019
- Packages of Keebler E.L. Fudge Sandwich cookies eaten in the U.S. 2020
- Industry revenue of “cookie and cracker manufacturing“ in New York 2012-2024
- Packages of Keebler Fudge Stripes cookies eaten in the U.S. 2020
- Cakes and biscuits: homemade or shop bought in the United Kingdom (UK) 2015, by age
MarketingCharts. (October 14, 2021). Level of consent to usage of cookies in the United States as of June 2021, by age [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/989896/users-consent-in-advertising-tracking/
MarketingCharts. "Level of consent to usage of cookies in the United States as of June 2021, by age." Chart. October 14, 2021. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/989896/users-consent-in-advertising-tracking/
MarketingCharts. (2021). Level of consent to usage of cookies in the United States as of June 2021, by age. Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/989896/users-consent-in-advertising-tracking/
MarketingCharts. "Level of Consent to Usage of Cookies in The United States as of June 2021, by Age." Statista, Statista Inc., 14 Oct 2021, https://www.statista.com/statistics/989896/users-consent-in-advertising-tracking/
MarketingCharts, Level of consent to usage of cookies in the United States as of June 2021, by age Statista, https://www.statista.com/statistics/989896/users-consent-in-advertising-tracking/ (last visited March 28, 2023)
Level of consent to usage of cookies in the United States as of June 2021, by age [Graph], MarketingCharts, October 14, 2021. [Online]. Available: https://www.statista.com/statistics/989896/users-consent-in-advertising-tracking/