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Expected users' consent in advertising tracking in 2017

Do you believe that users will opt-in to tracking for the purposes of advertising?

by Daniela Coppola, last edited May 20, 2019
Expected users' consent in advertising tracking in 2017 This statistic depicts the share of ad tech vendors and online publishers believing that users would opt-in to tracking for the purpose of advertising. According to survey results, the percentage of users consenting was believed to be larger for first party tracking.
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Do you believe that users will opt-in to tracking for the purposes of advertising?

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