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Product categories for impulse purchases with coupons in Germany 2014, by gender

This statistic shows the results of a survey on shopping with coupons in Germany in 2014. During the survey period it was found that 32.2 percent of male German consumers stated that coupons could motivate them to purchase media products like books, newspapers, DVDs and CDs.

In which of the following product categories could coupons motivate you to make an impulse purchase?

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Release date

April 2014



Survey time period

April 2014

Number of respondents

500 respondents

Age group

18 years and older

Supplementary notes

Up to two answers were possible.
The original German survey question was phrased as follows: "In welcher Kategorie könnten Coupons Sie zu Spontankäufen motivieren?"

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