In which of the following product categories could coupons motivate you to make an impulse purchase?

Product categories for impulse purchases with coupons in Germany 2014, by gender This statistic shows the results of a survey on shopping with coupons in Germany in 2014. During the survey period it was found that 32.2 percent of male German consumers stated that coupons could motivate them to purchase media products like books, newspapers, DVDs and CDs.
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MaleFemale
Electronics37.6%11.5%
Media products (books, newspapers, DVDs, CDs)32.2%23.1%
Clothing, fashion and accessories19.9%41%
Gastronomy and leisure14.7%11.1%
Groceries12.8%13.2%
Holidays10.9%9%
Everyday consumer goods (dishwashing/laundry detergents, tissues)6.8%19.2%
Cosmetics and bodycare products6%20.5%
Furniture5.6%3%
Medicine and wellness2.6%3.4%
MaleFemale
Electronics37.6%11.5%
Media products (books, newspapers, DVDs, CDs)32.2%23.1%
Clothing, fashion and accessories19.9%41%
Gastronomy and leisure14.7%11.1%
Groceries12.8%13.2%
Holidays10.9%9%
Everyday consumer goods (dishwashing/laundry detergents, tissues)6.8%19.2%
Cosmetics and bodycare products6%20.5%
Furniture5.6%3%
Medicine and wellness2.6%3.4%
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Description Source More information
This statistic shows the results of a survey on shopping with coupons in Germany in 2014. During the survey period it was found that 32.2 percent of male German consumers stated that coupons could motivate them to purchase media products like books, newspapers, DVDs and CDs.
Show more
Release date
April 2014
Region
Germany
Survey time period
April 2014
Number of respondents
500 respondents
Age group
18 years and older
Supplementary notes
Up to two answers were possible.
The original German survey question was phrased as follows: "In welcher Kategorie könnten Coupons Sie zu Spontankäufen motivieren?"

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