Product categories for impulse purchases with coupons in Germany 2014

This statistic shows the results of a survey on shopping with coupons in Germany in 2014. During the survey period it was found that 28 percent of German consumers stated that coupons could motivate them to purchase media products like books, newspapers and DVDs.

In which of the following product categories could coupons motivate you to make an impulse purchase?

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Source

Release date

April 2014

Region

Germany

Survey time period

April 2014

Number of respondents

500 respondents

Age group

18 years and older

Supplementary notes

Up to two answers were possible.
The original German survey question was phrased as follows: "In welcher Kategorie könnten Coupons Sie zu Spontankäufen motivieren?"

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