Factors influencing online purchase decisions in Canada 2018

This statistic shows the key factors which online shoppers in Canada take into account when making a purchase decision. The January 2018 survey shows that 94 percent of respondents considered free shipping as a key factor when deciding what to buy and what websites to buy from.

Key online purchase influences according to online shoppers in Canada as of January 2018

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Release date

April 2018



Survey time period

January 2018

Number of respondents

784 to 838

Age group

18 years and older

Special properties

English-speaking Canadians; buy online at least every 12 months or more, excluding not sure

Supplementary notes

Original question: When you’re deciding what to buy and what websites to buy from online, how much impact, if at all, do the following generally have?

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Statistics on "E-commerce in Canada"

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