Factors influencing online purchase decisions in Canada 2018

Published by
Stephanie Chevalier,
Feb 16, 2023
This statistic shows the key factors which online shoppers in Canada take into account when making a purchase decision. The January 2018 survey shows that 94 percent of respondents considered free shipping as a key factor when deciding what to buy and what websites to buy from.

Key online purchase influences according to online shoppers in Canada as of January 2018

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Release date

April 2018

Region

Canada

Survey time period

January 2018

Number of respondents

784 to 838

Age group

18 years and older

Special properties

English-speaking Canadians; buy online at least every 12 months or more, excluding not sure

Supplementary notes

Original question: When you’re deciding what to buy and what websites to buy from online, how much impact, if at all, do the following generally have?

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Overview

6

Segments

8

E-retailers

8

Consumption

8

E-services

5

Further related statistics

12

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