Online shopping: reasons for using multiple devices in the U.S. 2014

The graph shows information on the reasons U.S. internet users named for using multiple devices or switch devices between discovering, researching and while purchasing products as of March 2014. During the survey, 51 percent of the respondents stated they often started the process on the nearest device and transferred to one with a better user experience as they got more serious about researching and purchasing the product.

Which of the following best describes why you used multiple devices or switched devices between discovering, researching and while purchasing?

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Release date

April 2015


United States

Survey time period

March 2014

Number of respondents

218 internet-connected customers who use multiple devices

Supplementary notes

The source does not provide information on the type of survey used.

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