Many of the large and medium-sized firms will increase the investments in corporate social responsibility and sustainability due to the coronavirus outbreak in 2020 with 39 percent of the respondents. Similarly, 26 percent will increase investments in analysis and customer insights, customer data and data management, as well as the development of sales leads.
How will the COVID-19 pandemic affect your investments in 2020 in the following areas?
Characteristic
Decreases significantly
Decreases
No change
Increases
Increases significantly
Do not know
No answer
Corporate social responsibility and sustainability
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IAB Sverige. (April 8, 2020). How will the COVID-19 pandemic affect your investments in 2020 in the following areas? [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
IAB Sverige. "How will the COVID-19 pandemic affect your investments in 2020 in the following areas?." Chart. April 8, 2020. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
IAB Sverige. (2020). How will the COVID-19 pandemic affect your investments in 2020 in the following areas?. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
IAB Sverige. "How Will The Covid-19 Pandemic Affect Your Investments in 2020 in The following Areas?." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
IAB Sverige, How will the COVID-19 pandemic affect your investments in 2020 in the following areas? Statista, https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/ (last visited November 09, 2024)
How will the COVID-19 pandemic affect your investments in 2020 in the following areas? [Graph], IAB Sverige, April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
