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Influence of social media on the likelihood to buy or recommend products UK 2015

This statistic displays the influence of social media platforms on the likelihood to purchase or recommend products in the United Kingdom (UK) in 2015. During the survey period, it was found that 25 percent of respondents reported that they were much more likely to purchase from a company that they had liked on Facebook.

Influence of social media platforms on the likelihood to purchase or recommend products in the United Kingdom (UK) in 2015**

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Source

Release date

September 2015

Region

United Kingdom

Survey time period

2015

Number of respondents

215 (Facebook), 104 (Twitter)

Age group

18 years and older

Special properties

who use social media platforms at least every three months and liked or followed a company on social media.*

Method of interview

Online interview

Supplementary notes

* The source adds the following information: "Our sample was nationally representative by age and gender."
** The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "Social media usage in the European Union (EU)"

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