Willingness to share purchase history for improved shopping experience in the UK 2015

To what extent do you agree or disagree with the following statement: "I value a more personalised shopping experience and am willing to share my purchase history data across all devices to help retailers achieve this."?

by Statista Research Department, last edited Aug 30, 2015
Willingness to share purchase history for improved shopping experience in the UK 2015 This statistic displays the consumers' willingness to share their purchase history with retailers in exchange for a improved personalized shopping experience in the United Kingdom (UK) in 2015. During the survey period, it was found that three percent of respondents strongly agreed with the following statement: "I value a more personalized shopping experience and am willing to share my purchase history data across all devices to help retailers achieve this."
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To what extent do you agree or disagree with the following statement: "I value a more personalised shopping experience and am willing to share my purchase history data across all devices to help retailers achieve this."?

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Share of respondents
Strongly agree3%
Tend to agree15%
Neither agree or disagree24%
Tend to disagree30%
Strongly disagree22%
Don't know6%
Share of respondents
Strongly agree3%
Tend to agree15%
Neither agree or disagree24%
Tend to disagree30%
Strongly disagree22%
Don't know6%
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by Statista Research Department, last edited Aug 30, 2015
This statistic displays the consumers' willingness to share their purchase history with retailers in exchange for a improved personalized shopping experience in the United Kingdom (UK) in 2015. During the survey period, it was found that three percent of respondents strongly agreed with the following statement: "I value a more personalized shopping experience and am willing to share my purchase history data across all devices to help retailers achieve this."
Show more
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