Omnichannel retail in Poland - statistics & facts

Key insights

Share of people buying online in Poland in 2023
Most popular products researched online but purchased offline (ROPO) in Poland in 2023
Home appliances (including consumer electronics)
Most popular products researched offline but purchased online (reverse-ROPO) in Poland in 2023

Editor’s Picks Current statistics on this topic

Related topics

E-commerce in CEE


Retail market in Europe


Recommended statistics


Purchasing decisions

Purchasing process

Omnichannel in apparel retail

Omnichannel in cosmetics retail

Omnichannel in household appliance retail

Omnichannel in home, garden and DIY retail

Omnichannel in multimedia retail

Multi-device shopping

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