UK: frequency of multiple device usage in online product research and purchase 2015

This statistic displays the findings of a survey on the share of individuals who used multiple devices to research and purchase products online in the United Kingdom (UK) in 2015, by frequency. During the survey period, it was found that 23.6 percent of respondents used multiple devices for such purposes nearly every time.

Share of individuals who used multiple devices to research and purchase products online in the United Kingdom (UK) in 2015, by frequency*

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Sources

Release date

March 2015

Region

United Kingdom

Survey time period

2015

Number of respondents

1,000 respondents

Supplementary notes

* Original survey question was phrased as following:
"Which statement do you agree with most? I discover, search for and buy products using multiple devices (smartphone, tablet and desktop/laptop) _______ online."

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