UK: importance of blogs and vlogs compared to other sources in buying decisions 2015

How important was the opinion of the blogger/vlogger in your decision to buy it, compared to other sources of information or recommendations?

UK: importance of blogs and vlogs compared to other sources in buying decisions 2015 This statistic displays the findings of a survey on the importance of blogs and vlogs in relation to other sources of information in the buying decision process according to the consumers in the United Kingdom (UK) in 2015. During the survey period, it was found that 9 percent of respondents reported that such reviews were a little less important to them than other sources of information.
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How important was the opinion of the blogger/vlogger in your decision to buy it, compared to other sources of information or recommendations?

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Share of respondents
Much more important17%
A liitle more important36%
About the same36%
A little less important9%
Much less important2%
Share of respondents
Much more important17%
A liitle more important36%
About the same36%
A little less important9%
Much less important2%
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This statistic displays the findings of a survey on the importance of blogs and vlogs in relation to other sources of information in the buying decision process according to the consumers in the United Kingdom (UK) in 2015. During the survey period, it was found that 9 percent of respondents reported that such reviews were a little less important to them than other sources of information.
Show more
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