In 2022, the United States was the leading market research country in the world by revenue, with a total turnover of approximately 71.6 billion U.S. dollars. Second in the list was the United Kingdom, with roughly 11 billion U.S. dollars.
Leading market research countries worldwide in 2022, by revenue
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ESOMAR. (September 8, 2023). Leading market research countries worldwide in 2022, by revenue (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/491046/market-research-markets/
ESOMAR. "Leading market research countries worldwide in 2022, by revenue (in billion U.S. dollars)." Chart. September 8, 2023. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/491046/market-research-markets/
ESOMAR. (2023). Leading market research countries worldwide in 2022, by revenue (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/491046/market-research-markets/
ESOMAR. "Leading Market Research Countries Worldwide in 2022, by Revenue (in Billion U.S. Dollars)." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/491046/market-research-markets/
ESOMAR, Leading market research countries worldwide in 2022, by revenue (in billion U.S. dollars) Statista, https://www.statista.com/statistics/491046/market-research-markets/ (last visited October 05, 2024)
Leading market research countries worldwide in 2022, by revenue (in billion U.S. dollars) [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/491046/market-research-markets/