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Long-form DRTV ad spend in the U.S. 2017, by category

The statistic shows long-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by category. During the reported period, cosmetics, hair, and personal care ad spending amounted to 43.21 million U.S. dollars.

Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category

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Source

Release date

April 2018

Region

United States

Survey time period

Q4 2017

Supplementary notes

The source define long-form direct response TV ads as minimum 120 seconds long.
Figures have been rounded.

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