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Short-form DRTV advertising spending in the U.S. Q4 2017, by platform & category

This statistic depicts short-form direct response TV (DRTV) advertising spending in the United States during the fourth quarter of 2017, by category and platform. During this quarter, the advertising spending for home and building on Spot TV amounted to 1.8 million U.S. dollars.

Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category

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Sources

Release date

May 2018

Region

United States

Survey time period

Q4 2017

Supplementary notes

The source define short-form direct response TV ads as 30, 60 or 90 second long.
Figures have been rounded.

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Statistics on "TV advertising in the U.S."

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