Short-form DRTV quarterly spend in the U.S. 2010-2017

Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017

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Release date

May 2018

Region

United States

Survey time period

Q4 2010 to Q4 2017

Supplementary notes

The source define short-form direct response TV ads as 30, 60 or 90 second long.
Figures other than Q1 2017 come from previous reports.
Figures have been rounded.

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