Short-form DRTV advertising campaigns in the U.S. 2011-2017

The statistic shows the number of short-form direct response TV (DRTV) advertising campaigns in the United States from the second quarter of 2011 to the fourth quarter of 2017. In the fourth quarter of 2017, 953 short-form DRTV advertising campaigns took place.

Number of short-form direct response TV (DRTV) advertising campaigns in the United States from 2nd quarter 2011 to 4th quarter 2017

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Sources

Release date

May 2018

Region

United States

Survey time period

Q2 2011 to Q4 2017

Supplementary notes

The source define short-form direct response TV ads as 30, 60 or 90 second long.
The figures other than Q4 2016 come from previous reports
Figures have been rounded.

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Statistics on "TV advertising in the U.S."

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