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U.S. consumers' degree of quality association with "craft" 2015

Do you believe "craft" communicates that a product is high quality?

by Statista Research Department, last edited Aug 26, 2015
U.S. consumers' degree of quality association with This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by The Harris Poll in May 2015, asking the respondents to what degree they believe the term "craft" communicates that a product is high in quality. Some 12 percent strongly agree that "craft" communicates this.
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Do you believe "craft" communicates that a product is high quality?

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