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U.S. consumers' degree of quality association with "craft" 2015

This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by The Harris Poll in May 2015, asking the respondents to what degree they believe the term "craft" communicates that a product is high in quality. Some 12 percent strongly agree that "craft" communicates this.

Do you believe "craft" communicates that a product is high quality?

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Source

Release date

August 2015

Region

United States

Survey time period

May 20 to 26, 2015

Number of respondents

2,225 respondents

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: "You may have seen some or all of the following descriptions on food or beverage packaging. To what degree, if at all, do you believe each description communicates that a product is high quality?"
Percentages may not add up exactly to 100 percent due to rounding

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