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Do you believe "handmade/handcrafted" communicates that a product is high quality?

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Description Source More information
This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by The Harris Poll in May 2015, asking the respondents to what degree they believe the term "handmade/handcrafted" communicates that a product is high in quality. Some 23 percent strongly agree that "handmade/handcrafted" communicates this.
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Release date
August 2015
Region
United States
Survey time period
May 20 to 26, 2015
Number of respondents
2,225 respondents
Age group
18 years and older
Special properties
U.S. adults
Method of interview
Online survey
Supplementary notes
* The original question ran as follows: "You may have seen some or all of the following descriptions on food or beverage packaging. To what degree, if at all, do you believe each description communicates that a product is high quality?"
Percentages may not add up exactly to 100 percent due to rounding

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