This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by The Harris Poll in May 2015, asking the respondents to what degree they believe the term "small batch" communicates that a product is high in quality. Some 8 percent strongly agree that "small batch" communicates this.
Do you believe "small batch" communicates that a product is high quality?
* The original question ran as follows: "You may have seen some or all of the following descriptions on food or beverage packaging. To what degree, if at all, do you believe each description communicates that a product is high quality?"
Percentages may not add up exactly to 100 percent due to rounding
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Harris Poll. (August 26, 2015). Do you believe "small batch" communicates that a product is high quality? [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/495097/us-consumers-degree-of-quality-association-with-small-batch/
Harris Poll. "Do you believe "small batch" communicates that a product is high quality?." Chart. August 26, 2015. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/495097/us-consumers-degree-of-quality-association-with-small-batch/
Harris Poll. (2015). Do you believe "small batch" communicates that a product is high quality?. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/495097/us-consumers-degree-of-quality-association-with-small-batch/
Harris Poll. "Do You Believe "Small Batch" Communicates That a Product Is High Quality?." Statista, Statista Inc., 26 Aug 2015, https://www.statista.com/statistics/495097/us-consumers-degree-of-quality-association-with-small-batch/
Harris Poll, Do you believe "small batch" communicates that a product is high quality? Statista, https://www.statista.com/statistics/495097/us-consumers-degree-of-quality-association-with-small-batch/ (last visited May 21, 2022)
