Distribution of shoppers in the United States who primarily research and purchase products via smartphone as of 3rd quarter 2015, by income

U.S. mobile shoppers and researchers 2015, by income This statistic presents the distribution of shoppers in the United States who primarily research and purchase products via smartphone, sorted by income. As of the third quarter of 2015, 19.7 percent of mobile-first shoppers had an income of less than 25,000 U.S. dollars.
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Share of respondents
Less than 25K USD19.7%
25K-49K USD23.6%
50K-99K USD33.5%
100K-199K USD19.6%
200K USD and more3.6%
Share of respondents
Less than 25K USD19.7%
25K-49K USD23.6%
50K-99K USD33.5%
100K-199K USD19.6%
200K USD and more3.6%
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Description Source More information
This statistic presents the distribution of shoppers in the United States who primarily research and purchase products via smartphone, sorted by income. As of the third quarter of 2015, 19.7 percent of mobile-first shoppers had an income of less than 25,000 U.S. dollars.
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Release date
December 2015
Region
United States
Survey time period
1st and 3rd quarter 2015
Number of respondents
Q1 n=9,170; Q3 n=8.891
Age group
18-64 years
Supplementary notes
Respondents who use their smartphones to compare prices, get information, receive coupons and make purchases

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