Watching official brand YouTube channels in the UK 2015, by demographic

This statistic shows the share of respondents viewing official YouTube channels from familiar brands or organizations in the United Kingdom (UK) in 2015, by demographic. A share of 58 percent of the respondents from 16 to 24 years answered they watch official YouTube content from familiar brands or organizations.

Watching official YouTube channels from brands or organisations in the United Kingdom (UK) in 2015, by demographic*

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Source

Release date

December 2015

Region

United Kingdom

Survey time period

September 23-27, 2015

Number of respondents

2,121 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* This question was phrased by the source as follows: "So looking at the following services, please could you say how often you typically watch each of these? - Official YouTube channels from brands\ organisations you are familiar with (e.g. BBC Worldwide, Jamie Oliver's Food Tube, Top Gear etc.)"

** Share reporting "any watching."

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Statistics on "YouTube"

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