Statements on consumption and shopping in Germany 2018

This statistic shows the results of a survey on statements about consumption and shopping in Germany from 2015 to 2018. During the 2018 survey period it was found that roughly 60.2 percent of Germans aged 14 years and older agreed or fully agreed with the statement "In most cases I am more concerned with product quality than price."

Share of respondents who agreed with the following statements about consumption and shopping in Germany from 2015 to 2018

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Release date

November 2018

More information

Region

Germany

Survey time period

2015 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* Not asked in 2017.

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

You can find more information on the methodology of the study here. This statistic is an analytical result, which was combined from several survey characteristics. The questions were not asked dircetly. During the survey, respondents answered to what extent they agreed with the above statements. This statistic shows the share of respondents who answered "I fully agree" or "I agree" for each of the statements.

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