Purchase criteria: quality over price in Germany 2015-2018

This statistic shows the results of a survey on the value of product quality over price in Germany from 2015 to 2018. During the 2018 survey period it was found that roughly 11.6 million Germans aged 14 years and older stated that they fully agreed with the statement "With most products, I usually value quality over price".

Level of agreement towards the statement "With most products, I usually value quality over price" in Germany from 2015 to 2018 (in million persons)

Characteristic	Fully agree	Agree/mostly agree	Somewhat agree/hardly agree	Don't agree at all	No answer
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Release date

November 2018

More information

Region

Germany

Survey time period

2015 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.

The original German statement was phrased as follows: "Bei den meisten Produkten kommt es mir eher auf die Qualität als auf den Preis an."

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