In 2021, email marketing unsubscribe rates in the United Kingdom (UK) were highest in the wellness and fitness sector, at 0.4 percent. Logistics & wholesales, healthcare services, as well as the agriculture, forestry, fishing and hunting sector ranked second, each with 0.3 percent.
Email marketing unsubscribe rates in the United Kingdom (UK) in 2021, by sector
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you
Overview
5
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Premium Statistic Number of marketing associate professionals in the UK 2010-2022
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Leading marketing channels in the UK 2020
- Premium Statistic Goals of e-mail marketing in the United Kingdom (UK) 2020
Financials
6
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Basic Statistic Share of marketing budget spent on e-mail in the UK 2013-2020
- Premium Statistic E-mail marketing's ROI in the UK 2016-2020
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2020
- Premium Statistic Most effective digital marketing channels for ROI worldwide 2019
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
6
- Premium Statistic Metrics used to measure marketing success in the UK 2020
- Premium Statistic E-mail marketing metrics in Great Britain 2021
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
- Premium Statistic E-mail click-to-open rate in the UK 2021, by sector
- Premium Statistic E-mail marketing click-through rate in the (UK 2021, by sector
- Premium Statistic Email marketing unsubscribe rates in the UK 2021, by industry
Marketer use
8
- Premium Statistic Leading email marketing practices used in companies worldwide 2019
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2020
- Premium Statistic Important characteristics for effective e-mail marketing optimization worldwide 2019
- Premium Statistic Factors preventing e-mail marketing success in the UK 2020
- Premium Statistic Most used cases of personalization experiences by marketers U.S. and UK 2020
- Premium Statistic Extent of email marketing device optimization worldwide 2019
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
- Premium Statistic Most sought-after skillsets in content marketing in the UK 2020
Consumer behavior
7
- Premium Statistic Influence of e-mail marketing on consumer purchase decisions in the UK 2020
- Premium Statistic E-mail message types preferred by consumers in the UK 2019
- Premium Statistic Newsletter and promotional sign up behavior among consumers in the UK 2019/2020
- Premium Statistic Reasons why consumers liked receiving emails marketing in the UK 2019
- Premium Statistic Share of interesting marketing emails according to consumers in the UK 2011-2019
- Premium Statistic Reasons for unsubscribing from marketing e-mails in the UK 2019
- Premium Statistic Complaints to the ASA in the UK 2021, by media type
Further related statistics
20
- Delivery rates in the United Kingdom (UK) 2018, by sector
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- E-mail opens on desktops in the United Kingdom (UK) 2018, by sector
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail opens on mobile devices in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- E-mail marketing open rates in the United Kingdom (UK) 2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2018
- Ranking of sectors by e-mail opens on a mobile device in the United Kingdom (UK) 2016
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- Marketing activities where nonprofits lack support and expertise in the U.S. 2012
- Average production budget of 360 video campaigns in the Netherlands 2016
- COVID-19 impact on marketing projects requests growth worldwide 2020, by discipline
- Marketing approaches used by travel agents to attract new clients in the U.S. 2017
- Marketing spending of the construction industry in Spain in 2017, by segment
Further Content: You might find this interesting as well
Statistics
- Delivery rates in the United Kingdom (UK) 2018, by sector
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- E-mail opens on desktops in the United Kingdom (UK) 2018, by sector
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail opens on mobile devices in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- E-mail marketing open rates in the United Kingdom (UK) 2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2018
- Ranking of sectors by e-mail opens on a mobile device in the United Kingdom (UK) 2016
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- Marketing activities where nonprofits lack support and expertise in the U.S. 2012
- Average production budget of 360 video campaigns in the Netherlands 2016
- COVID-19 impact on marketing projects requests growth worldwide 2020, by discipline
- Marketing approaches used by travel agents to attract new clients in the U.S. 2017
- Marketing spending of the construction industry in Spain in 2017, by segment
Campaign Monitor. (February 15, 2022). Email marketing unsubscribe rates in the United Kingdom (UK) in 2021, by sector [Graph]. In Statista. Retrieved May 30, 2023, from https://www.statista.com/statistics/506507/unsubscribe-rates-by-sector-in-the-uk/
Campaign Monitor. "Email marketing unsubscribe rates in the United Kingdom (UK) in 2021, by sector." Chart. February 15, 2022. Statista. Accessed May 30, 2023. https://www.statista.com/statistics/506507/unsubscribe-rates-by-sector-in-the-uk/
Campaign Monitor. (2022). Email marketing unsubscribe rates in the United Kingdom (UK) in 2021, by sector. Statista. Statista Inc.. Accessed: May 30, 2023. https://www.statista.com/statistics/506507/unsubscribe-rates-by-sector-in-the-uk/
Campaign Monitor. "Email Marketing Unsubscribe Rates in The United Kingdom (Uk) in 2021, by Sector." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/506507/unsubscribe-rates-by-sector-in-the-uk/
Campaign Monitor, Email marketing unsubscribe rates in the United Kingdom (UK) in 2021, by sector Statista, https://www.statista.com/statistics/506507/unsubscribe-rates-by-sector-in-the-uk/ (last visited May 30, 2023)
Email marketing unsubscribe rates in the United Kingdom (UK) in 2021, by sector [Graph], Campaign Monitor, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/506507/unsubscribe-rates-by-sector-in-the-uk/