This statistic illustrates the share of e-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017. The share of opens on mobiles grew from 27 percent in 2010, to 48 percent in 2016. In 2017, the rate dropped to 47.42 percent.
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E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
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E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
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This statistic illustrates the share of e-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017. The share of opens on mobiles grew from 27 percent in 2010, to 48 percent in 2016. In 2017, the rate dropped to 47.42 percent.
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This statistic illustrates the share of e-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017. The share of opens on mobiles grew from 27 percent in 2010, to 48 percent in 2016. In 2017, the rate dropped to 47.42 percent.
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- Release date
- January 2018
- Region
- United Kingdom
- Survey time period
- 2011 to 2017
More information
- Region
- United Kingdom
- Survey time period
- 2011 to 2017
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+E-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
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+Most effective marketing channels for ROI in the UK 2016-2017
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+E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
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+E-mail marketing budget in the UK from 2007 to 2018
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+E-mail marketing KPIs in the United Kingdom (UK) 2017
+
+Share of sales attributable to e-mail marketing in the UK 2016-2018
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E-mail marketing in the United Kingdom (UK)
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2017
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Ranking of sectors by e-mail opens on a mobile device in the United Kingdom (UK) 2016
- E-mail opens on mobile devices in the United Kingdom (UK) 2016, by sector
- E-mail marketing: number of segments used in the United Kingdom (UK) 2012-2014
- Changes in e-mail marketing programs in the United Kingdom (UK) 2013
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2017
- E-mail marketing open rates in the United Kingdom (UK) 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2017
- E-mail marketing KPI change in the United Kingdom (UK) 2016
- E-mail service providers share of e-mail campaigns in the United Kingdom (UK) 2013
- E-mail marketing approaches in the United Kingdom (UK) 2013
- Click-through rates in the United Kingdom (UK) 2017, by type of campaign
- E-mail service providers: areas of client focus in the United Kingdom (UK) 2013
- Delivery rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing open rates in the United Kingdom (UK) 2017, by campaign type
- Primary driver of changes in e-mail marketing volume in the United Kingdom (UK) 2013
- Main devices for online sports information in China 2016
- Tablet device ownership of U.S. students 2015, by education level
- Number of phablets, NFC and 4G smartphones in France 2013-2014
- Mobile data traffic per connection in the U.S. 2016-2020
- School-related activities performed by U.S. students on small tablets 2013
Studies
- E-mail marketing in the United Kingdom (UK)
- E-mail marketing in the U.S.
- Marketing personalization
- Email Marketing Vendor Satisfaction Report
- B2B marketing
- The Belgian CMO Marketing Survey 2018
- Marketer Email Tracking Study 2018
- US Public Libraries Marketing and Communications Landscape
- Digital marketing in the United Kingdom (UK)
- 2017 Email Marketing Benchmark Report
- The Return on Email Personalization
- Optimizing Email Deliverability with AI
- DMA Insight: Marketer Email Tracking Study 2017
- 2017 State of Email Report
- Digital marketing in Italy
Statistics on the topic
Free statistics
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- How do you manage your e-mail marketing program?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Tablet device ownership of students in the United States as of March 2015, by education level
- School-related activities performed by U.S. students on small tablets as of February 2013
Premium Statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- Leading ten industry sectors ranked by e-mail opening rate on a mobile device in the United Kingdom (UK) in 2016
- E-mail opens on mobile devices in the United Kingdom (UK) in 2016, by sector
- On average how many different customer segments does your organisation use to segment your mailings?
- How have your client's e-mail marketing programs changed in 2013?
- E-mail marketing unsubscribe rates in the United Kingdom (UK) in 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017
- E-mail marketing key performance indicator (KPI) change in the United Kingdom (UK) in 2016
- What proportion of e-mail campaigns were managed in-house by clients versus you managing them?
- What proportion of your clients' e-mail marketing was strategic and tactical?
- E-mail marketing click-through rates in the United Kingdom (UK) in 2017, by type of campaign
- To what extent do your clients focus on the following areas in their campaigns?*
- Delivery rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by type of campaign
- What was the primary driver of change in the volume of e-mails sent in 2013?
- Preferred devices for receiving online sports information in China as of 2016
- Number of smartphones and phablets equipped with 4G and NFC on the market in 2013 and at the end of 2014 (in thousands)
- Estimated data traffic per mobile connection in the United States from 2016 to 2020 (in megabytes per month)
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