Alphabet: global marketing expenditure 2013-2019

In the last reported year, Alphabet's sales and marketing spending amounted to close to 18.46 billion U.S. dollars, up from 16.33 billion U.S. dollars in the previous year. Sales and marketing expenses amounted to 11.4 percent of Alphabet's revenues in 2019.

Annual global sales and marketing costs of Alphabet from 2013 to 2019

Marketing expenses in million U.S. dollars
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Source

Release date

February 2020

Region

Worldwide

Survey time period

2013 to 2019

Supplementary notes

Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

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Statistics on "Alphabet Inc."

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