Alphabet: global marketing expenditure 2013-2022

Published by
Tiago Bianchi,
Feb 13, 2023
In the last reported year, Alphabet's sales and marketing spending amounted to 26.56 billion U.S. dollars, up from 22.91 billion U.S. dollars in the previous year. Sales and marketing expenses amounted to nine percent of Alphabet's revenues in 2022.

Annual global sales and marketing costs of Alphabet from 2013 to 2022 (in million U.S. dollars)

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Release date

February 2023

Region

Worldwide

Survey time period

2013 to 2022

Supplementary notes

Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

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