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U.S. digital marketing spending growth 2014-2019, by segment

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Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
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U.S. digital marketing spending growth 2014-2019, by segment

This statistic presents a forecast of the U.S. digital marketing spending from 2014 to 2019, broken down by segment. Search marketing spending is expected to amount to 45.39 billion U.S. dollars in 2019, up from 27.9 billion in 2014.

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This statistic presents a forecast of the U.S. digital marketing spending from 2014 to 2019, broken down by segment. Search marketing spending is expected to amount to 45.39 billion U.S. dollars in 2019, up from 27.9 billion in 2014.

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Release date: November 2015

Region: United States
Survey time period: November 2014
Special properties: forecast
Supplementary notes: Figures have been rounded.

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Statistics on "Social media marketing"

Overview

The most important statistics

Revenue of selected social media companies from 2014 to 2017 (in million U.S. dollars)Social media: revenue of selected companies 2017
Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)Social networks: revenue per referred visit 2014-2015
Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2016
Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device
Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2015-2021

Corporate use

The most important statistics

Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
Amount of time spent by marketers on social media marketing per week from 2011 to 2017Amount of time spent on social media marketing per week 2017
Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017U.S. SMBs: leading ad media 2017
Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media advertising adoption among SMEs in the U.S. 2016
Entities responsible for social media accounts management of small businesses in the United States as of February 2017U.S. small businesses: entity responsible for social media accounts management 2017

Objectives & tactics

The most important statistics

Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
Digital marketing tactics most difficult to execute worldwide in March 2016Most difficult digital marketing tactics worldwide 2016
Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016Share of social media in digital marketing budgets in the U.S. 2013-2016
Leading paid social properties used for promotion and advertising worldwide in 2016Adoption of social media advertising 2016, by platform
Leading digital marketing activities used by agencies and marketers worldwide in 2016Adoption of digital marketing worldwide 2016, by marketer's type
Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017

Effectiveness

The most important statistics

Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017Median ROI from direct marketing channels worldwide 2017
Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018Ability to measure social media marketing ROI worldwide 2018
Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
Share of global marketers who agree that social media is important to their business as of January 2017Significance of social media marketing worldwide 2017
Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017Social media expected to influence marketing strategies in the U.S. 2017

Brand & industry performance

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Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
Leading brands on Twitter as of January 2018, by followers (in millions)Most-followed brands on Twitter 2018
Leading brands ranked by number of Instagram followers as of December 2017 (in millions)Most popular brands on Instagram 2017, by followers
Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)Pinterest: most popular retailers 2018, based on number of followers
Leading industries of U.S. brands on social media in 2017, by share of voiceEngagement share of voice of U.S. brands 2017, by industry
Average social brand video view duration as of March 2017, by vertical (in seconds)Social video brand user engagement 2017, by vertical
Average social media response rate of brands in the United States as of 3rd quarter 2017, by verticalAverage U.S. brand response rate on social media 2017, by vertical
Average number of daily brand posts on Facebook as of 1st half 2017, by verticalAverage daily Facebook brand posts 2017, by vertical

Consumer perspective

The most important statistics

Perceived relevance of advertising in selected media among consumers worldwide as of October 2017Perceived relevance of advertising media worldwide 2017
Leading ways consumers prefer to be contacted by brands in the United States as of July 2017U.S. consumers preference to being contacted by brands in 2017
Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017Share of U.S. consumers influenced by social media ads to purchase products in 2017
Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by incomeU.S. consumers influenced by social media ads to purchase products in 2017, by income
Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicityU.S. consumers influenced by social media ads to buy products in 2017, by ethnicity
Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017U.S. internet users attitude towards brand posts on social media 2017
Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017

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