Global internet users using reviews for brand research 2017, by age

This statistic presents the percentage of global internet users who use online reviews for product research as of the third quarter 2017, by age group. During the survey period, it was found that 31 percent of respondents aged 16 to 24 years had used a customer review to research products online.

Percentage of global internet users who use online reviews for brand and product research as of 3rd quarter 2017, by age group

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Release date

December 2017



Survey time period

Q3 2017

Age group

16-64 years

Special properties

in the past month

Supplementary notes

Question: Which of the following online sources do you mainly use when you are actively looking for more information about products, brands or services?

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