The quarterly report evaluating the changes in marketing budgets in the United Kingdom shows that in the third quarter of 2024 a net balance of 9.7 percent of marketers in the country recorded an increase in their direct marketing budgets. The largest increase was recorded in the sector of public relations (PR).
Downward and upward revision of marketing budgets in the United Kingdom (UK) in 3rd quarter 2024, by budget category
* The source indicates that net balance is, "calculated by subtracting the percentage reporting a downward revision from the percentage reporting an upward revision." The source does not specify the type of survey used or the sample number.
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Institute of Practitioners in Advertising. (October 17, 2024). Downward and upward revision of marketing budgets in the United Kingdom (UK) in 3rd quarter 2024, by budget category [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/535670/marketing-budget-revision-by-category-uk/?ref=appointmentsetting.co.uk
Institute of Practitioners in Advertising. "Downward and upward revision of marketing budgets in the United Kingdom (UK) in 3rd quarter 2024, by budget category." Chart. October 17, 2024. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/535670/marketing-budget-revision-by-category-uk/?ref=appointmentsetting.co.uk
Institute of Practitioners in Advertising. (2024). Downward and upward revision of marketing budgets in the United Kingdom (UK) in 3rd quarter 2024, by budget category. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/535670/marketing-budget-revision-by-category-uk/?ref=appointmentsetting.co.uk
Institute of Practitioners in Advertising. "Downward and Upward Revision of Marketing Budgets in The United Kingdom (Uk) in 3rd Quarter 2024, by Budget Category." Statista, Statista Inc., 17 Oct 2024, https://www.statista.com/statistics/535670/marketing-budget-revision-by-category-uk/?ref=appointmentsetting.co.uk
Institute of Practitioners in Advertising, Downward and upward revision of marketing budgets in the United Kingdom (UK) in 3rd quarter 2024, by budget category Statista, https://www.statista.com/statistics/535670/marketing-budget-revision-by-category-uk/?ref=appointmentsetting.co.uk (last visited December 11, 2024)
Downward and upward revision of marketing budgets in the United Kingdom (UK) in 3rd quarter 2024, by budget category [Graph], Institute of Practitioners in Advertising, October 17, 2024. [Online]. Available: https://www.statista.com/statistics/535670/marketing-budget-revision-by-category-uk/?ref=appointmentsetting.co.uk
