Survey on the content marketing budget in Denmark 2015-2017

How much of your overall marketing budget is devoted to content marketing as compared to the last year?

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Release date




Survey time period

2015, 2016, December 2016 to January 2017

Age group


Special properties

budget excl. salaries; readers of Dansk Markedsføring's website (, recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn

Supplementary notes

* The source does not specify the number of respondents for 2015 and 2016.

This question was phrased by the source as follows: "Hvor stor en andel af det samlede marketingbudget (ekskl. løn til personale) bruger I på content marketing sammenlignet med sidste år?"

Missing percentage points to 100 percent and percentage points exceeding 100 percent are probably due to rounding.

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