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Survey on the content marketing budget in Denmark 2015-2017

This statistic shows the results of a survey on the content marketing budget in Denmark from 2015 to 2017. During the survey period in 2017, 34 percent of Danish respondents stated that they devoted a larger share of their company's marketing budget to content marketing as compared to the year before.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.

How much of your overall marketing budget is devoted to content marketing as compared to the last year?

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Sources

Release date

2017

Region

Denmark

Survey time period

2015, 2016, December 2016 to January 2017

Age group

462*

Special properties

budget excl. salaries; readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn

Supplementary notes

* The source does not specify the number of respondents for 2015 and 2016.

This question was phrased by the source as follows: "Hvor stor en andel af det samlede marketingbudget (ekskl. løn til personale) bruger I på content marketing sammenlignet med sidste år?"

Missing percentage points to 100 percent and percentage points exceeding 100 percent are probably due to rounding.

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