Try our corporate solution for free!
(212) 419-8286

Survey on the content marketing budget in Denmark 2015-2017

This statistic shows the results of a survey on the content marketing budget in Denmark from 2015 to 2017. During the survey period in 2017, 34 percent of Danish respondents stated that they devoted a larger share of their company's marketing budget to content marketing as compared to the year before.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.

How much of your overall marketing budget is devoted to content marketing as compared to the last year?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date




Survey time period

2015, 2016, December 2016 to January 2017

Age group


Special properties

budget excl. salaries; readers of Dansk Markedsføring's website (, recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn

Supplementary notes

* The source does not specify the number of respondents for 2015 and 2016.

This question was phrased by the source as follows: "Hvor stor en andel af det samlede marketingbudget (ekskl. løn til personale) bruger I på content marketing sammenlignet med sidste år?"

Missing percentage points to 100 percent and percentage points exceeding 100 percent are probably due to rounding.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Digital marketing in Sweden"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.