Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017

Content marketing share of marketing budgets in the UK 2013-2017 This statistic displays the content marketing share of marketing budgets in the United Kingdom (UK), according to marketers from 2013 to 2017. Among marketers, 10 percent reported content marketing accounted for between 50 and 74 percent of their organization's marketing budget in 2017.
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20132014201520162017
100%2%1%0%0%2%
75%-99%7%5%3%16%5%
50%-74%11%12%16%11%10%
25%-49%17%7%15%14%17%
10%-24%15%20%20%14%20%
1%-9%26%28%20%22%25%
0%4%5%4%4%1%
Unsure17%22%19%18%20%
20132014201520162017
100%2%1%0%0%2%
75%-99%7%5%3%16%5%
50%-74%11%12%16%11%10%
25%-49%17%7%15%14%17%
10%-24%15%20%20%14%20%
1%-9%26%28%20%22%25%
0%4%5%4%4%1%
Unsure17%22%19%18%20%
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Description Source More information
This statistic displays the content marketing share of marketing budgets in the United Kingdom (UK), according to marketers from 2013 to 2017. Among marketers, 10 percent reported content marketing accounted for between 50 and 74 percent of their organization's marketing budget in 2017.
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Release date
January 2018
Region
United Kingdom
Survey time period
2013 to 2017
Number of respondents
117*
Special properties
for-profit marketers (B2B and B2C)**
Method of interview
Email survey
Supplementary notes
* n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2014) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117
** In 2016, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.

Data for years previous to 2017 were published in earlier editions of the report.

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