Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group

Instagram penetration rate in the Netherlands 2015-2018, by age group This statistic displays the share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group. As of 2018, roughly 20 percent of Dutch respondents aged 40 to 64 years old used Instagram. Instagram usage of Dutch individuals is increasing among all age groups but the biggest rise in Instagram usage penetration can be seen among the Dutch population younger than 40 years old. Moreover Instagram's app is quite popular among the Dutch and it is one of the leading Android apps in the Netherlands.
However, Instagram still lacks behind WhatsApp and Facebook when it comes to number of users. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than ten million users.
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2015201620172018
15-19 years50%58%66%73%
20-39 years24%24%36%46%
40-64 years8%11%17%22%
65-79 years2%3%7%9%
80 years and older0%1%3%6%
2015201620172018
15-19 years50%58%66%73%
20-39 years24%24%36%46%
40-64 years8%11%17%22%
65-79 years2%3%7%9%
80 years and older0%1%3%6%
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This statistic displays the share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group. As of 2018, roughly 20 percent of Dutch respondents aged 40 to 64 years old used Instagram. Instagram usage of Dutch individuals is increasing among all age groups but the biggest rise in Instagram usage penetration can be seen among the Dutch population younger than 40 years old. Moreover Instagram's app is quite popular among the Dutch and it is one of the leading Android apps in the Netherlands.
However, Instagram still lacks behind WhatsApp and Facebook when it comes to number of users. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than ten million users.
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Release date
January 2018
Region
Netherlands
Survey time period
2015 to 2018
Number of respondents
N 2016=10,484; N 2017=8,194; N 2018=6,783
Age group
15 years and older
Special properties
sample is representative reflection of Dutch population of 15 years and older
Method of interview
Online survey
Supplementary notes
The figures have been taken from several publications.

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