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Instagram penetration rate in the Netherlands 2015-2018, by age group
Instagram penetration rate in the Netherlands 2015-2018, by age group
Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group
by Raynor de Best,
last edited
Jan 28, 2019
This statistic displays the share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group. As of 2018, roughly 20 percent of Dutch respondents aged 40 to 64 years old used Instagram. Instagram usage of Dutch individuals is increasing among all age groups but the biggest rise in Instagram usage penetration can be seen among the Dutch population younger than 40 years old. Moreover Instagram's app is quite popular among the Dutch and it is one of the leading Android apps in the Netherlands.
However, Instagram still lacks behind WhatsApp and Facebook when it comes to number of users. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than ten million users.
Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group
Loading statistic...
| 2015 | 2016 | 2017 | 2018 | |
|---|---|---|---|---|
| 15-19 years | 50% | 58% | 66% | 73% |
| 20-39 years | 24% | 24% | 36% | 46% |
| 40-64 years | 8% | 11% | 17% | 22% |
| 65-79 years | 2% | 3% | 7% | 9% |
| 80 years and older | 0% | 1% | 3% | 6% |
| 2015 | 2016 | 2017 | 2018 | |
|---|---|---|---|---|
| 15-19 years | 50% | 58% | 66% | 73% |
| 20-39 years | 24% | 24% | 36% | 46% |
| 40-64 years | 8% | 11% | 17% | 22% |
| 65-79 years | 2% | 3% | 7% | 9% |
| 80 years and older | 0% | 1% | 3% | 6% |
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by Raynor de Best,
last edited
Jan 28, 2019
This statistic displays the share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group. As of 2018, roughly 20 percent of Dutch respondents aged 40 to 64 years old used Instagram. Instagram usage of Dutch individuals is increasing among all age groups but the biggest rise in Instagram usage penetration can be seen among the Dutch population younger than 40 years old. Moreover Instagram's app is quite popular among the Dutch and it is one of the leading Android apps in the Netherlands.
However, Instagram still lacks behind WhatsApp and Facebook when it comes to number of users. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than ten million users.
- Source
- Newcom
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- Show publisher information
- Release date
- January 2018
- Region
- Netherlands
- Survey time period
- 2015 to 2018
- Number of respondents
- N 2016=10,484; N 2017=8,194; N 2018=6,783
- Age group
- 15 years and older
- Special properties
- sample is representative reflection of Dutch population of 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- The figures have been taken from several publications.
Source
- Source
- Newcom
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2018
More information
- Region
- Netherlands
- Survey time period
- 2015 to 2018
- Number of respondents
- N 2016=10,484; N 2017=8,194; N 2018=6,783
- Age group
- 15 years and older
- Special properties
- sample is representative reflection of Dutch population of 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- The figures have been taken from several publications.
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Statistics on "Social media usage in the Netherlands"
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- Millennial WhatsApp, Facebook, Instagram, LinkedIn and Snapchat usage in the Netherlands in 2018Most popular social media platforms amongst Millennials in the Netherlands 2018
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- Which online social network activities did you engage in over the past 3 months?*Online social network activities in the Netherlands 2018, by gender
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